Series of bow ties designed for Woodillon. The products are inspired by the butterfly. In fact, the papillon has a symmetrical shape and so does the insect and the “W” which is the first letter of the brand’s name. Seven “W” have been designed and the repeated in order to simulate the beating of wings. The bow ties’ names are all palindrome, to reinforce the concept of reflecting: acca, aerea, anona, oro, ottetto, pop and radar.Series of papillons, packagings and the catalogue were designed for this project.