Series of bow ties and T-shirts designed for Woodillon.The bow ties are inspired by the butterfly. In fact, the papillon has a symmetrical shape and so does the insect and the “W” which is the first letter of the brand’s name. Seven “W” have been designed and the repeated in order to simulate the beating of wings.Soli and Superhero are two T-shirt collections. The former represents the four main steps of the sun in summer (6am, 10am, 6pm and 8pm). The latter shows three weird characters (Ugo, Renato and Attilio). The custom typeface has been designed to bring the collections together for the launch. The typeface, applied to all the different kinds of communication, is inspired by cross-stitching.