ag office for graphic design is the design practice of Gianluca Alla. The London-based office focuses on whatever graphic design means. ag designs animations, identities, illustrations, letters, posters and websites.

To talk about new projects write to office@allagianluca.com
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WSA-Video Workshop
Low-res workshop held at Winchester School of Art, University of Southampton.
Led Wall at Apple Store in Covent Garden, London
Animation part of the identity designed for Change Means Business, co-created by Apple and The Dots.
Change Means Business
Identity for free virtual studios and in-store sessions with industry-leading founders, co-created by Today at Apple and The Dots.
Letters in perpetual motion
Lecture held at University of Bedfordshire, Luton.
CitizenM
Animated typography designed for CitizenM Awareness Campaign, showing their unique approach to hotelling.
Campaing directed by KesselsKramer London / Full project credits here.
The Hangout Scarves
7 scarves (Mon–Sun) / 1 piece each available / Hand-made / 100% merino wool / 25x180cm
Photo by Matteo Bellomo

Shop the scarves on Depop.
Meet Me in the Metaverse
MMM is a partnership between It's Nice That and The Conran Shop and it consists of an immersive installation taking over The Conran Shop’s Chelsea store, London.
Six future-facing creatives have reimagined design classics from The Conran Shop’s AW22 collection into never-before-seen virtual creations that sees digital and physical design collide.
See more here.
Facade at The Conran Shop
Windows and sign designed for Meet Me in the Metaverse, a partnership between It's Nice That and The Conran Shop.
See more here.
Weltformat
120 hand-painted frames designed for Weltformat Festival in Lucerne.
The 2022 festival edition deals with the theme ‘Never Not Moving’ and is all about motion graphics.
Starting from a grid-based poster designed by Erich Brechbühl, Josh Schaub and Studio Feixen, 7 designers were asked to move it.
Demo 2022
Hand-drawn shapes designed for Demo Festival.
A tarallucci e vino
Wine label designed for Wine52 Puglia edition.
The handwritten typography is a nod to the tradition of handmade food, a long-standing tradition in Puglia. The letterforms are enriched with elements inside the strokes which stand for the pouring of the wine.
FredyStuder-MagdaMayas
Animation for a concert at Neubad Lucerne. The image represents an imaginary instrument which features a drum plate and keys of a piano, the two instruments the two musicians play.
Now Flipping Through
From digital to print.
My View
Typographic animations for 20 Minutes campaing ‘My view’ with Doity.
Elon Musk, Vladimir Putin and the Insidious Meme-ification of War
Illustration for The New York Times.
Led Wall at Apple store in Regent Street, London
This animation is part of the identity designed for New World. New World: Creating for Tomorrow is a series of Virtual Studios and Studio Shorts by Today at Apple and It's Nice That.
Shapes photographed by Cécilia Poupon.
Now Flipping Through
From digital to print.
Sculture tipografiche in movimento
Four-day workshop held at ISIA Urbino with first-year BA students. The goal of the workshop was to design and animate a typographic sculpture with unconventional tools.
See some of the amazing animations realised by the students here.
RECOMMENDED BY 9 OUT OF 10
A publication exploring the use of everyday materials as graphic means. Different types of toothpaste were used to create visual compositions.
New World 2022
Updated identity for a series of hands-on virtual sessions and Studio Shorts hosted by Today at Apple and It’s Nice That. Shapes photographed by Cécilia Poupon.
See more here.
Flying Object 1 — Al contrario
Rug designed for Flying objects, a collaborative project realised with Hansel Grotesque.

Hand knotted rug made in Nepal / 100% Tibetan highland wool / 130x195 cm / Produced by Hansel Grotesque with Alan Tamir.

For more info and orders write to Hansel Grotesque or vist ag-hg.xyz
Flying Object 2 — Viceversa
Blanket designed for Flying objects, a collaborative project realised with Hansel Grotesque.

Jacquard blanket made in Italy / 100% Merino wool / 110x160 cm / Produced by Hansel Grotesque and One Percent / Manifactured by Lanificio Leo.

For more info and orders write to Hansel Grotesque or vist ag-hg.xyz
Feature article on Design 360°
Forward Thinking
Logo for Forward Thinking, It’s Nice That predictions for the 12 months ahead.
Now Flipping Through
From digital to print.
Feature article on FrizziFrizzi
Read article here.
Flying objects
A collaborative project produced with Hansel Grotesque. It consists of two fabrics, a rug and a blanket.
Order them here or here.
Hallenlujah
Poster for Neubad's Christmas Market. A punk magic tree represents this year's market.
Designed for Neubad, Lucerne.
Marea Art Project
MAP is an artist residency programme based in Praiano, on the Amalfi Coast in Italy. ‘Marea’ means ‘tide’ in Italian. The identity focuses on the strength and energy of waves, leveraging on the concept of dynamism. The logo shows the word ‘Marea’ in two stretched forms, representing the high and low tides. The visual language features a series of images that showcase the movement of the waves.
Nicer Tuesdays
Animated typography designed for monthly talks event series hosted by It’s Nice That at London's Oval Space.
Typo sculpture
Typo sculpture
BRUSH YOUR TOILET TWICE A DAY
A collection of toilet brushes.
One Percent
One percent comes from the idea to create a space for self-initiated projects.
To us, self-initiated projects are as important as commissioned ones. We understand how important it is to develop outputs that reflect our interests and represent our approach to designing. These projects give us the chance to practice, learn new things, improve our skills and are often the ones that lead to new briefs.
We wanted to create and invest in a space to show how this evolves, which we’ll keep updating with briefs that we create for ourselves, without waiting for one in particular to arrive.
One% is also our financial commitment. We set aside 1% of our earnings to develop a selection of products, which we’ll soon be sharing here.
One Percent is the collaborative space of Nicoletta Belardinelli and I.
An Obsession With Secrets
Illustration for The New York Times.
Setting parameters in animation
Introductory graphs for lectures and workshops.
Manifesto alla carriera
Poster to celebrate the company Fantoni for the opening of Adi Museum - Compasso d’Oro in Milan.
The simplicity of the shapes represents the concept of ‘primary design’ and the attempt to reduce environmental impact. Moreover, the shapes are not closed forms, but open ones. This is nod to experimentation and innovations, which are the core of Fantoni.
Rio Cinema
Poster for Placard, a collaborative fundraising project by Gymnasium to celebrate and benefit Rio Cinema. The landscape orientation reminds to the idea of a cinema screen, with the typography arranged like opening titles.
Silkscreen poster available at placardproject.com.
Digital flip book
Workshop about designing images with animated letters for Tonidigrigio, Ancona.
Neubad über Wasser halten
Poster for the campaign ‘Keep Neubad afloat’. A pool towel with a rubber duck displays the messaging of the campaign.
Designed for Neubad, Lucerne.
Verve Agency
Illustrations for the launch of Verve Agency’s new website. The three shapes visualise Verve’s approach to building brands: strategy, design and digital.
Verve Agency
Illustrations for the launch of Verve Agency’s new website. The three shapes visualise Verve’s approach to building brands: strategy, design and digital.
New World
Identity for a 12-week programme of free hands-on virtual sessions and Creative Guides hosted by Today at Apple and It’s Nice That. Illustration by Alexis Jamet.
See more here.
New World
Identity for a 12-week programme of free hands-on virtual sessions and Creative Guides hosted by Today at Apple and It’s Nice That.
See more here.
New World
Identity for a 12-week programme of free hands-on virtual sessions and Creative Guides hosted by Today at Apple and It’s Nice That. Illustration by Alexis Jamet.
See more here.
Typography+Motion
Visiting lecturer at University of Bedfordshire, Luton.
Bakken & Bæck
Illustrations for Bakken & Bæck’s article ‘What a year’. A series of shapes paired with keywords visualise the team’s thoughts, highs and lows, and insights from the year of working from home.
See the article here.
TIPOGRAFIA.jpg
Lecture held at Free University of Bozen-Bolzano, Bolzano.
Standard Cameras
Poster illustrating the View Camera Workflow, to walk people through the basic steps of making a photograph with a large format camera. Written by Drew Nikonowicz.
Poster available at standardcameras.com.
Standard Cameras
Poster illustrating the View Camera Workflow, to walk people through the basic steps of making a photograph with a large format camera. Written by Drew Nikonowicz.
Poster available at standardcameras.com.
Let’s dance with letters
Introduction to animated typography workshop for AIAP, Milan.
Frammenti di Due
Screen-printed poster exhibition to celebrate Frammenti’s second anniversary, Trento.
Curated by Frammenti, Matteo Campostrini and Angelica Stimpfl.
Process
Screen-printed poster for Process, an exhibition organised by PDP Conference, Novi Sad.
The illustration is a representation of the concept of ‘process’. This is visualised as a growing plant and the zoomed in area highlights a more intricate, abstract section of the process.
Can Amazon Conquer the World?
Illustration for The New York Times.
The Big O
Identity for The Big O, a story telling platform on the human experience of living with obesity. Project by photographer Abbie Trayler-Smith.
See more here.
The Big O
Identity for The Big O, a story telling platform on the human experience of living with obesity. Project by photographer Abbie Trayler-Smith.
See more here.
Fuori Mente
Display typography for a record label.
Letters all around
Lecture held at WIX Playground, Tel Aviv.
Il Collirio
Publication for cultural association Effetto Placebo.
See more here.
Poolkino
Poster for a series of movies projected in an empty pool. Letters are arranged following the pool grid.
Designed for Neubad, Lucerne.
Visioni Parallele
Illustration for an article about growing plants during lockdown.
London College of Communication
Animations for the College’s digital identity refresh. The colon becomes a container of elements that describe the range of courses offered.
From A to Z
Talk held at Moore College of Art & Design, Philadelphia.
Live Talk From
A series of live talks on Instagram with a focus on the creative industry. Developed during lockdown with the aim to fight quarantine and instil hope.
Live Talk From
A series of live talks on Instagram with a focus on the creative industry. Developed during lockdown with the aim to fight quarantine and instil hope.
Flat
Self-initiated series of illustrations.
Flat
Self-initiated series of illustrations.
Work Ready
Animations for a series of articles and workshops developed by Creative Lives in Progress in partnership with Wix.
See more here.
Work Ready
Animations for a series of articles and workshops developed by Creative Lives in Progress in partnership with Wix.
See more here.
Sans Film
Display typography for a video producer firm for contemporary musicians.
One language
Typographic workshop for Vans at KK Gallery, London. A bespoke typeface made using tapes has been created in order to visualise Italian idioms translated in English.
One language
Typographic workshop for Vans at KK Gallery, London. A bespoke typeface made using tapes has been created in order to visualise Italian idioms translated in English.
Letterzip
A family of short stickers. Full family available on Instagram.
Manchester Pub Signs
Alessia Volpi’s final project. Tutor at IUAV University, Venice.
DEMO Festival
Animations for the first Design in Motion festival, held in Amsterdam Central Station.
Project by Studio Dumbar.
I love you
Movie credits for ‘I love you I love you I love you’. Directed by Gianni Baha.
A serious conversation between letters
Talk held at IED Rio, Rio de Janeiro.
A serious conversation between letters
Talk held at IED Rio, Rio de Janeiro.
The Graduates
Identity for It’s Nice That’s longest running annual regular.
See more here.
The Graduates
Identity for It’s Nice That’s longest running annual regular.
See more here.
The Graduates
Identity for It’s Nice That’s longest running annual regular.
See more here.
Did it move?
Talk held at Typomania Festival, Moscow.
Kurz + Mittwoch
Bespoke typography for Jazz bands Kurz and Mittwoch.
Designed for Neubad, Lucerne.
Pinterest at Cannes
Short movie for ‘The home of Inspirations’, Pinterest’s experiential spaces on the beach at Cannes Lions 2019.
Identity by Anyways.
Pinterest at Cannes
Short movie for ‘The home of Inspirations’, Pinterest’s experiential spaces on the beach at Cannes Lions 2019.
Identity by Anyways.
Pinterest at Cannes
Short movie for ‘The home of Inspirations’, Pinterest’s experiential spaces on the beach at Cannes Lions 2019.
Identity by Anyways.
Ghorba
Poster for exhibition held at MAR Ravenna Art Museum, Ravenna.
Project by photographer Karim El Maktafi.
Ghorba
Poster for exhibition held at MAR Ravenna Art Museum, Ravenna.
Project by photographer Karim El Maktafi.
Tatanka
Typographic illustration for an article celebrating 25 April, Italian Liberation Day.
Feature article on It’s Nice That
Read article here.
Intergalactic
Poster exhibition at Contemporary Cluster, Rome.
Intergalactic
Poster exhibition at Contemporary Cluster, Rome.
Feature article on Computer Magazine.
Scuola Susanna
Poster for a fake open day organised at Fabrica, Treviso.
Curated by Nicolas Vamvouklis.
The future of work
Opening spread for an article on Wired UK.
Letterzip
A family of short animated answers. GIFs available searching for ‘letterzip’ when you're looking for a GIF.
Full family available to download here.
Letterzip
A family of short animated answers. GIFs available searching for ‘letterzip’ when you're looking for a GIF.
Full family available to download here.
Radio 3FACH
Identity for subscription the Radio’s campaign for public spaces, Lucerne.
Jess Bezos want us to leave earth. For good.
Opening spread for an article on Wired UK.
Ian Fisher
Stretched bespoke typeface for songwriter Ian Fisher.
Designed for Neubad, Lucerne.
Sovrasensibile
Logo and poster for photographic project by Matteo Bellomo.
alessandroalla.com
Website for math professor Alessandro Alla.
See more here.
Unsighted
Identity for exhibition curated by Nicolas Bellavance-Lecompte during Milano Design Week ‘18, Milan.
Unsighted
Identity for exhibition curated by Nicolas Bellavance-Lecompte during Milano Design Week ‘18, Milan.
Horizon Liquide
Serif electronic bespoke typeface for electronic band Horizon Liquide.
Designed for Neubad, Lucerne.
Letterbit
Poster exhibition held at Fabrica, Treviso.
Photo by Matteo Bellomo.
Letterbit
Poster exhibition held at Fabrica, Treviso.
Photo by Matteo Bellomo.
90 Numeri Statistici
90 bespoke numbers designed to illustrate 90 kinds of data about the Italians’ daily routine.
Designed to celebrate Istat’s (Italian Insitute for Statistics) 90th anniversary.
90 Numeri Statistici
90 bespoke numbers designed to illustrate 90 kinds of data about the Italians’ daily routine.
Designed to celebrate Istat’s (Italian Insitute for Statistics) 90th anniversary.
90 Numeri Statistici
90 bespoke numbers designed to illustrate 90 kinds of data about the Italians’ daily routine.
Designed to celebrate Istat’s (Italian Insitute for Statistics) 90th anniversary.
Italianism
Poster for the event’s fourth edition held at Sapienza University, Rome.
Invited by Frizzi Frizzi, the word given to illustrate was ‘punto’ (dot). The dot becomes image and character in the poster.
Fabrica at Offprint
Promotional poster to showcase Fabrica’s catalogues available at Offprint, London.
8 Ball Community
Poster to promote the organisation’s event held at Fabrica, Treviso.
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