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One Language x VANS

VANS approached us to do a typographic workshop, called One Language, at KK Gallery in London.
The first thing that come to our mind was a Giovanni Trapattoni’s interview, who, answering a journalist’s question, literally translated an Italian idiom in English.

We decided to collect Italian weird idioms and literally translate them in English and the result was a series of weird quotes, as the meaning was lost.

Together with the workshop participants, we designed a bespoke typeface to write the new idioms. We produced more than 900 glyphs.
Participants were invited to design letters with tapes and stickers on pre-printed sheets of paper with some basic shapes.

The tape was the perfect material for this workshop, because it can connect two things in a rough way.

The Italian idioms translated in English:
+ Don’t say cat if you don’t have it in the sack
+ Speak like you eat
+ To sew on a button
+ You’re making me see green mice
+ Not all doughnuts come out with a hole
+ (She/He) has eaten the leaf
+ I know my chickens
+ So much goes the cat to the lard that she leaves the paw print
+ All the tangles come up on the comb
+ Don’t flip the omelette
+ Have you got a straw tail?
+ Laugh laugh that mum made gnocchi
+ I’ve got my legs that do Giacomo Giacomo
+ You are outside like a balcony
Gianluca Alla Typography Radio 3FACH Animations Graphic Design
Gianluca Alla Typography Radio 3FACH Animations Graphic Design
Gianluca Alla Typography Radio 3FACH Animations Graphic Design
Gianluca Alla Typography Radio 3FACH Animations Graphic Design
Gianluca Alla Typography Radio 3FACH Animations Graphic Design
Gianluca Alla Typography Radio 3FACH Animations Graphic Design
Gianluca Alla Typography Radio 3FACH Animations Graphic Design
Gianluca Alla Typography Radio 3FACH Animations Graphic Design
Gianluca Alla Typography Radio 3FACH Animations Graphic Design
Gianluca Alla Typography Radio 3FACH Animations Graphic Design
Gianluca Alla Typography Radio 3FACH Animations Graphic Design
Gianluca Alla Typography Radio 3FACH Animations Graphic Design
Gianluca Alla Typography Radio 3FACH Animations Graphic Design
Gianluca Alla Typography Radio 3FACH Animations Graphic Design
Gianluca Alla Typography Radio 3FACH Animations Graphic Design
Gianluca Alla Typography Radio 3FACH Animations Graphic Design